Over the past two years there has been a steady rise in the marketing of
virtual products such as ebooks and software -- intangible products in search
of an identity of their own. It's a real challenge marketing products that
people can't hold in their hands. What does it look like? Is it cool? Is it
right for me? Do I really need it?
In order to remove these doubts -- these reasons for people to abandon a
sale -- you need to make these intangible products tangible through the
creation of a well designed graphic -- an ebook cover or a software box.
Unfortunately, most of us are not artists, and that's where Virtual Cover
Creator comes in might handy. Check out the sample graphics below.
Sure you could pay a professional designer about $100.00 to
create a single cover, but wouldn't you rather spend the same amount of money
to create unlimited designs yourself? It's a no-brainer decision. Sure you
would.
Now there are several software tools available to create ebook
covers and software boxes and CD cases. Most are quite good. The best of them
come with a library of ready-made professionally designed graphics. Virtual Cover
Creator does, too. In fact, I think their graphics are among the
best I've seen to date. All you need to do is add some text and, bingo,
you're done.
Virtual Cover
Creator allows for tremendous
flexibility. It has a built-in graphics package so you no longer need to
juggle between multiple packages to create your design. This really makes it
much faster to complete your project. The graphics package is VERY
powerful. I was surprised by what it could do. Very full-featured, making this
almost like two tools in one.
After you design your front cover, spine or box tops, you can
assemble them and view them in 3D immediately. The rendering is
top-notch with Direct X 8.1 installed and a fast processor. You can
rotate the image, change the lighting, the reflection, the shadows, all in
real-time. Fantastic!
The neatest feature I have seen is the ability to
manipulate objects. Let's say you have designed a wide book case to hold
multiple books. You can determine the number of books that will fit into the
book case. You can slide each book in and out of the case. You can
slide a CD in and out of its jewel case. This is VERY cool.
While I have used other competitive products for some time, Virtual Cover
Creator may very well become the only tool I use to
create covers and boxes in the future. It's that good. To learn more and
download a FREE trial, click here.
