Simplifying Graphics Creation and Maintenance in a Wireless World

Graphics and animation capable cell phones and PDAs are already the norm in Japan, with Europe and the United States close behind. However, with the proliferation of screen sizes and display capabilities, tailoring content specifically for a particular target device is a constant challenge. Some automated text solutions have recently emerged, but tailoring graphics is still done manually, if at all.

Live Assets makes it possible to create a graphic or animation once, and generate output that optimally takes advantage of the capabilities of the target wireless device. What's more, once a graphic or animation has been created for Live Assets, the content of the graphic can be changed automatically or from within any web browser and new output files automatically generated for all target wireless devices. No graphic artists or specialized software is required.

For example, imagine you were in the business of providing live stock market information. You could transmit up to the minute price and spread information, a color-coded line chart showing price fluctuations and price comparisons, transaction volume, etc. - basically standard information you see on desktop computers. With wireless devices though, you face varying display sizes, color depths, and animation capabilities, all of which make broadcasting anything more than text unappealing today.

With Live Assets, you need only to create a polished graphic once. Then, by specifying various output sizes and visibility options, automatically generate a final graphic or animation that takes maximum advantage of the destination wireless device. Furthermore, variable text and graphical information (stock price, etc.) can be pulled from data sources and automatically inserted into the graphic without human intervention.

Live Assets brings the complete personalized web experience to wireless device users.

For more information on using Live Assets to manage and streamline your wireless graphics needs, please call our Sales Team at (650) 556-7914 or email at sales@beatware.com.