Localizing Graphics is Easy

Providing localized information in a global economy is often a business necessity. It is also very expensive. Text must be extracted and translated, sites must be enriched with local relevant information, and updates to multiple parallel sites must be made in a timely fashion.

Not surprisingly, even companies that localize their web text still leave their graphics in English. After all, graphics are hard enough to keep current without fretting over localization. Unfortunately, this sends mixed messages to clients and doesn't generally leave the best impression.

Live Assets makes localizing text within graphics and animations as easy as localizing plain HTML text - and requires no additional resources to do so!

With Live Assets, you can create an image or animation once, and without a graphic artist or even a graphics application, update the original graphic with new text and fonts (say, Japanese or Korean), change color schemes to match your customer's local customs or traditions, and produce a graphic that is the same high quality as the original image.

For example, for a world wide marketing campaign, your best graphic artist could create an original animation, and translators worldwide could instantaneously localize the graphic to the dozen different languages you target. Next week, if the animation text needs a little fine-tuning, just notify the translators of the change and see the updates in real time. Changes are made using any web browser, and final images are generated by your translators with the click of the mouse, not by expensive resources using specialized software.

For more information on using Live Assets to streamline your localization process, or if you would like to discuss integrating Live Assets in with your localization solution, please call our Sales Team at (650) 556-7914 or email at sales@beatware.com.