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Tools of the Trade
Whether your objective is localization
or content management, the graphics content design
process always starts with a graphics application.
And the graphics application of choice among professional
graphic artists is Adobe Photoshop.
For the majority of Live Assets
graphics projects, the only tool graphic artists
need is Photoshop. Native Photoshop files (with
the ".psd" extension) can be loaded
directly into Live Assets. No exporting or other
special manipulation is required. Live Assets
automatically sifts out the text layers and makes
the text content available for editing through
any web browser. Chances are, you already have
a web site full of Live Assets-ready graphics
at your disposal just waiting to be leveraged.
If you want to do more with
your graphics, like modifying colors and shapes,
showing or hiding graphic elements, or creating
animations or Javascript rollovers, Beatware's
proprietary graphics and animation software, e-Picture
Pro, is up to the task. Built upon a powerful
animation engine and topped with a user interface
in the standard Photoshop style, e-Picture Pro
is an all in one solution for creating and preparing
graphics files for online updating through any
web browser.
e-Picture Pro uses a powerful
system called "tagging" that allows
the graphic artist to specify at a very granular
level what can and cannot be modified by authorized
end users. For example, in an animated marketing
graphic, the company logo and background color
scheme could be designated as fixed, but the marketing
text could be modifiable in font, color, size
and visibility (or any combination thereof). Likewise,
the artist could include a handful of suitable
graphics that could be shown or hidden by the
marketing personnel that requested the banner
in the first place.
No matter what your objective,
Live Assets has a graphics solution to fit your
needs. Early on, you might want to take immediate
advantage of what Live Assets has to offer and
leverage your existing Photoshop graphics. Later,
you might want more flexibility and control over
your graphics and how they can be modified, making
e-Picture Pro the graphics tool of choice. Either
way, Live Assets offers your authorized end users
the ability to repurpose existing graphics, free
up your graphic artists for new, creative work,
and saving you time and money in the process.
For more information on creating
web graphics for Live Assets, please call our
Sales Team at (650) 556-7914 or email at sales@beatware.com.
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