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Live Assets and Microsoft Content Management Server A Winning Combination

Microsoft Content Management Server enables businesses to deploy dynamic and personalized intranet, extranet and internet Web sites. Integrated with Live Assets, this duo brings content management to a whole new level. For the first time, both text and graphics can be maintained from within a single content management system.

By integrating Beatware Live Assets with Microsoft Content Management Server, knowledge workers (i.e. sales and marketing personnel) are empowered to change parts of existing web graphics and generate completely new images without directly accessing original graphics or using a graphics application. Embedded text can be reworded and fonts changed, color schemes can be modified, and entire graphics can be reformatted and resized by those people responsible for keeping content up to date, knowledge workers. Previously, one image could be swapped for another in the repository, but on the fly customizations required the specialized skills of a graphic artist.

The productivity gains from this integrated offering are tremendous. Gone are the days when Web graphics changes get routed to the graphics team, while text changes are handled elsewhere. Now, a single person or team can do all of the Web site maintenance, or empower other authorized users to do it themselves.

For example, authorized marketing personnel can use Content Management Server and Live Assets to tailor banner messages and generate entirely new animations in real time to reflect current market trends or a changing competitive landscape. Likewise, international subsidiaries can use Live Assets to directly localize newly produced graphics without going through the timely process of having those graphics translated and recreated by specially trained artists. In both cases, the result is the same. The web site visitor has a superior online experience because both the text and the graphics are always in synch and relevant.

Eric Swift, group product manager for .NET Enterprise Servers at Microsoft Corp. summarized the joint offering in saying, "Beatware and Microsoft have the same vision when it comes to content management: Enable customers to get Web content online as quickly and easily as possible."

For more information on Live Assets and Microsoft Content Management Server, please call our Sales Team at (650) 556-7914 or email at sales@beatware.com.

Go to Microsoft website.