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Visibility and Recognition.
In order for the Be logo to be recognized, it needs to be clearly discernible. In order to achieve maximum visibility in most uses, we recommend that white or light-colored, uncluttered backgrounds be used whenever possible.

On this page, you will find several examples meant to serve as an easy-to-use guide for proper use of the Be logo on black or colored backgrounds to ensure that the Be signature consistently maintains its presence and integrity each time it is used.